Chief Strategy Officer
Ric LaCivita is the CEO and Founder of RISE – a boutique marketing and media company that develops strategies and solutions primarily for sports organizations. RISE focuses on three fundamental areas: creating an approach to uncover core values and beliefs leading to a dynamic brand identity, assisting in the design and development of new concepts, and problem-solving critical issues to find innovative solutions.
The initial client roster in 2003 included the Salt Lake Olympic Organizing Committee, ESPN, Competitor Magazine, and the Challenged Athlete’s Foundation. RISE has also worked with venture capital groups investing in the sports community and countless college institutions including the ACC and the SEC.
The Harvard graduate and 14-time National Sports Emmy Award winner began his career at ABC SPORTS. LaCivita’s credits include over 250 productions including three Olympic Games, NCAA College Football, Monday Night Football, and Wide World of Sports.
LaCivita joined CBS SPORTS in 1982 where he served as Coordinating Producer and Lead Producer of NCAA College Football, the World Series and Olympic Figure Skating in 1992. During his 12-years at CBS Sports, LaCivita also produced or directed NBA Championships, PGA Golf, NFL Football and the NCAA Basketball Tournaments.
In 1997 Ric LaCivita partnered with four television executives to create the OUTDOOR LIFE NETWORK (OLN). His responsibilities included an $28 million production budget and 650 hours of original programming including The Tour de France. Additionally, LaCivita created and supervised the marketing and branding message for the fledgling network. OLN was sold to Comcast in 2003 for $725 million dollars.
Ric LaCivita recently moved RISE to Asheville, NC. In addition to his National Emmy Awards, he is a 10-time Regional Emmy Award winner, a member of the Director’s Guild of America, the Producer’s Guild of Los Angeles, and has served on the Board for the Westport (CT) Community Theatre and the First Tee Foundation.